May 6, 2012
For Immediate Release
J.F. Moore executives recently attended the EFI Connect and IPN Global conference inLas Vegas, Nevada. At the event, global partners presented a number of new global opportunities including managing one international law firm’s print requirements through the IPN global network. “It is common sense” said Paul Buckley of Edwin Buckley Limited a Legal Printing specialist from LondonEngland, ”to distribute the electrons and print in the local markets saving our customer 1000 of pounds in shipping costs, not to mention lessening the carbon footprint”. Paul went on to say that, their customers were now asking for this type of solution driving their interest in joining the IPN.
Midland Information from Davenport, Iowa and Caterpillar Corporation presented their case study on how the global distribute and print strategy has saved their organization millions in cost of obsolescence, shipping, logistics management and warehousing costs. With the ancillary benefit of improved customer satisfaction, it is a strategy for all procurement organizations to seriously consider as they get a handle on the true cost of document publishing and distribution costs.
Midland/Caterpillar Case Study Presentation Highlights – “Go Yellow”
– MIR manages all 80,000 media assets for CAT
– IPN keeps the brand consistent around the world
– Partnership was the key component between CAT and Midland
– Solution saved up to six Asian elephants worth of stored products
– CAT Utilized the peer matrix to evaluate the solutions
– Continuous improvement is the key
– CAT’s technical authoring group owns the global media responsibility
“The reality is that we can not push out all documents electronically, as our customers still want hard copy in the field for ease of use”, said one of the Caterpillar executives.
There continues to be many debates amongst Marketing, Publishing and Advertising professionals about the effectiveness of print in today’s fast-paced world of instant messaging, e-communication, TV, cable and satellite delivery of communications to name a few. However, the facts continue to roll in on print and its ability to engage current and potential customers. From an educational perspective, many organizations that abandoned print are now moving back to print for training programs due to improved retention and class participant satisfaction rates. When you have a problem with your equipment, getting an internet connection for your IPAD or Blackberry at 33,000 feet in the air or in a remote mining location isn’t practical in the first place. Print continues to play a vital role in the communications paradigm.
At JFM Communications we are constantly looking at avenues to deliver print in a cost effective way while delivering value add for our customers. In 2010, we embarked on a program with one of our IPN Global partners to manage the prepress, printing, picking and packing, and distribution for a Fortune 500 company operating in almost every country around the globe. After much debate and research it was determined that training of professionals should include printed training manuals that effectively put the most up to date content in the hands of their customers. Now operating in six countries the client can choose and customize content for specific training courses and order those materials for delivery within 48 hours. JFM built al Lights-Out Print On Demand manufacturing process that allows the production team to react to same day and even same afternoon orders needed for classes the next day. www.ipnglobal.com contact Dean Baxendale 416 940-2251
By streamlining the ordering, workflow and back end fulfillment JFM has built a strong document management and delivery process (JFM produces up to 100,000 impressions a day) for one of the worlds leading systems and software organizations. This program utilizes our global network of document management professionals and has provided innumerable benefits for the customer. This solution has reduced not only the cost of print but also the cost to manage and procure the documents for this customer around the globe.
Target Marketing’s annual Media Usage Forecast over 69% of marketers plan to use direct mail for customer acquisition in 2011 and 38% of B-to-C marketers feel direct mail has the strongest ROI for customer acquisition.
For more information on making all of your Print or Electronic communications work better for you, contact one of our Digital Document Professionals at JFM Communications. Call 416 940-2251