January 3, 2012

Welcome to 2012 and we wish our customers, friends and colleagues a successful 2012!

There continues to be many debates amongst marketing, publishing and advertising professionals about the effectiveness of print in today’s fast-paced world of instant messaging, e-communication, TV, cable and satellite delivery of communications to name a few.  However, the facts are in on print and they are still overwhelmingly positive in its use in engaging current and potential customers.  From an educational perspective, many organizations that abandoned print are now moving back to print for training programs due to improved retention and class participant satisfaction rates.

At JFM Communications we are constantly looking at avenues to deliver print in a cost effective way while delivering value add for our customers.  In 2010, we embarked on a program with one of our IPN partners to manage the prepress, printing, picking and packing, and distribution for a Fortune 500 company operating in almost every country around the globe.  After much debate and research it was determined that training of professionals should include printed training manuals that effectively put the most up to date content in the hands of their customers.  Now operating in six countries the client can choose and customize content for specific training courses and order those materials for delivery within 48 hours.  JFM built a lights-out print manufacturing process that allows the production team to react to same day and even same afternoon orders needed for classes the next day.   

By streamlining the ordering, workflow and back end fulfillment JFM has built a strong document management and delivery process (JFM produces up to 100,000 impressions a day) for one of the worlds leading systems and software organizations.  This program utilizes our global network of document management professionals and has provided innumerable benefits for the customer.   This solution has reduced not only the cost of print but also the cost to manage and procure the documents being produced for this customer around the globe.   

According to…..

Target Marketing’s annual Media Usage Forecast over 69% of marketers plan to use direct mail for customer acquisition in 2011 and 38% of B-to-C marketers feel direct mail has the strongest ROI for customer acquisition.

For more information on making your print work better for you, contact one of our Digital Document Professionals at JFM Communications.

Tangerine Tango

By Willian Brody

About Willian Brody: William is a 25 year veteran of the printing and Graphics industries.  Bill is an Xplor member and certifies Document Managment Professionals in Toronto through the Xplor Certification course.

Now the article

As we have discussed in class, Pantone plays a major role in evolving color preferences. Their Color Council forecasts the future color palettes that will be used in fashion, household effects, paint, and even the skins for electronics. Although these future colors are known to manufacturing and fashion designers for some time (they pay for the knowledge), we mere mortals get the news round now.

Why is this announcement so important?

After Christmas, we should see Tangerine Tango merchandise show up en masse. We also should see a focus on Latin American motifs in advertising and home decoration articles. The color may also show up in corporate communications items such as marketing inserts, and on-statement messages (as long as it doesn’t complete clash with the dominant Brand colour).

Staying with happy energy

It is interesting that the new color is not a major shift from last year’s Honeysuckle; a hue that is contiguous with its predecessor but with a little less brilliance. Tangerine Tango is a reddish orange, which continues to ‘provide the energy boost we need to recharge and move forward’. In other words, 2012 will not be a great economic year so we better be cheerful with our colors.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

How can I use this information

If you are in Direct Mail, you should be introducing the color (where possible) in communication pieces. In Transaction Mail, you may want to choose ‘lifestyle’ photos that feature this color. And most important for those of you who want to impress the boss or client; get a couple of fashion accessories (ties, scarfs, iPhone cases) that feature the color.

How would you use Tangerine Tango?

We’d love to see your comments

TORONTO—One of the benefits of joining the International Printers Network (IPN) is the sharing of knowledge, said the president of J.F. Moore Communications in Toronto.

Dean Baxendale said his company is now the only Canadian member of the 200-location worldwide network since joining recently. The IPN helps cut down on distribution costs for members; printers can send digital files to another printer across the globe for quick turnaround on printing and delivery.

But aside from job sharing, another benefit is knowledge sharing with industry members and manufacturers, he said.

“We meet two times a year throughout the year [including a meeting this weekend in Rochester, NY],” said Dean Baxendale. “What we gain is insights well ahead of implementation by manufacturers like Heidelberg, Xerox … we get exposed to new technologies and advances they’re trying to bring to the marketplace.”

Source: http://www.printcan.com/news/2011/20111027888.shtml

For more than twenty-five years, J.F. Moore has been supplying customers with quality offset printing and direct mail services that have contributed to their business success.

In recent years, our range of capabilities has expanded, enabling customers to meet all of their marketing and business communication needs – digital printing, direct mail, web services, marketing campaign management services and fulfillment and distribution – through one trusted partner.

This website provides a brief overview of our growing capabilities, as well as our unwavering commitment to conduct our activities in an environmentally and socially responsible manner, with a solid foundation of sound business processes.