January 27, 2015
by Alexander Penfold
Comments Off on Campaign Management and Deployment

Campaign Management and Deployment

Orchestrate your Marketing Campaigns from Beginning to End with JF Moore’s Circle


A ‘digital storyboard’ for campaign planning and automation.  Conduct your campaigns with intelligence and ease! Schedule and automate relevant dialogues with each and every member of your target audience based on behavior and profile data and watch your response rates get a standing ovation!

JF Moore’s Circle™ helps you manage 1:1 multichannel marketing campaigns during all stages of development. From planning to creation and on to deployment with automation and performance monitoring – JFMCircle™ will help you visually articulate the content and structure of campaigns that drive superb results.  With JFMCircle™, service providers, agencies and clients can together sketch, view, plan, build, and automate 1:1 multichannel communications campaigns at every stage of development.



Working  with out team Circle enables touch point automation so that campaign activities can be scheduled in advance, with recurrence patterns, and to populations that are selected by CRM data and individuals’ behaviors in the current or, even, previous campaigns.

Using the highly-visual campaign flow diagramming tools and intuitive user interface of Circle, all the potential stakeholders of a marketing campaign can preview the various touch points of any campaign, and monitor the results as it progresses. An easy-to-use, drag-and-drop application for diagramming multi-touch workflows, JFMCircle™ has an unlimited canvas on the “cloud” where the campaign’s story can be created, added to, commented on, and approved for execution.  JFMCircle™ integrates seamlessly with the JFMuProduce™ engine, bringing storyboarding and pre-production to new heights.

Let us show you how we can automate your next Marketing Campaign through our technology to deliver far superior response rates.  We have various success stories to share so give your rep a call for a free demonstration on building out your next campaign.


February 2, 2016
by Alexander Penfold
Comments Off on J.F. Moore team moves to MI 5

J.F. Moore team moves to MI 5

Effective February 1, 2016 we moved our entire production team and equipment to Mi 5’s plant in Markham, Ontario.
We are pleased to be part of a dynamic and passionate group of professionals and look forward to our upcoming relocation to our new 160,000 Square foot facility in Mississauga slated for March 1, 2016.

Please feel free to reach out to us at 905 944-9444. We also would like to thank all of our customers and their unwavering support as we transitioned to our new home at MI 5 Print and Digital communications.


May 8, 2015
by Alexander Penfold
Comments Off on 30 Years of Exceeding Expectations

30 Years of Exceeding Expectations

J.F. Moore's Remote On-line Proofing

J.F. Moore’s Remote On-line Proofing

JF. Moore is about to enter its 30th year in business. A milestone for any print services organization. We have had our challenges through the years as we have survived some significant recessions as well as the changes in our industry over the past 10 years. J. F. Moore remains committed to customer service by providing our customers with a go to print and DM services provider as well as a company that delivers value added design, data and print solutions on a global basis.

We would like to thank our customers for their continue support of J.F. Moore and we look forward to working with many of our customers for the next 30 years. To help us celebrate our 30th yeear in business on June 8th J.F. Moore will be hosting two clients randomly selected from our customer base who have placed orders over the past two months. We will announce the winner with their permission May 21rst. Contact your sales representative for more information or call Dean Baxendale at 416 940-2251 and he will be pleased to answer any questions.jc3

April 15, 2015
by Alexander Penfold
Comments Off on Joe Carter Classic Contest

Joe Carter Classic Contest

SickKids Foundationjc3

Spring is finally here and that means the Joe Carter Classic www.joecarterclassic.com is just around the corner.
JF Moore is pleased to announce our continued association with the event as Supporting Sponsor. During the past six years the JF Moore team has been instrumental in the branding, publishing and fundraising programs for the event. We have helped to raise over 1.2 million for The Children’s Aid Foundation. The Joe Carter Classic is Canada’s premier golf fund raising event where some of the top athletes and celebrities come to play.

With that in mind we are happy to announce the Joe Carter Classic Contest where 1 lucky client and a guest will have the opportunity to meet Joe Carter and many of his celebrity friends at the VIP reception on June 9th at the Rogers Center.

How do I get a ballot?

Every order from now until June 1rst will be eligible to win 2 tickets to the event. 1 ballot for every order. Contact your JF Moore representative from more details.

January 22, 2015
by Alexander Penfold
Comments Off on World Economic Forum

World Economic Forum

By Lucy Marcus

When I first attended the World Economic Forum’s annual gathering in Davos, Switzerland, almost 15 years ago, there was a lot to learn: How to get there (three train changes are needed to reach Davos from Zurich), what to pack (snow boots are a must!), how to sign up to attend the most interesting sessions and dinners and how to get around town.

Then there were the unwritten rules of conversation — namely, what happened in Davos was, for the most part, meant to stay at Davos. Everything was private, off-the-record and not to go beyond the confines of the event, even if something was said in public. Even those whose job it was to write about Davos, namely journalists, were carefully managed and given artfully constructed bits of sanctioned information.

Social media didn’t exist back then — Facebook was founded in 2004 and Twitter was founded in 2006. Blogging was just in its infancy and people were very wary of it, wondering if the things they said would be made public without their OK. I remember people who blogged caused a real stir, and not in a good way.

Fast forward to today, when there has been a marked shift in attitude towards sharing. The WEF has fully embraced social media in all its forms. Twitter, Facebook, Instagram, LinkedIn, YouTube, Weibo… you name it and the WEF has a presence. Not only that, they are encouraging participants to embrace social media as well, even highlighting the most active and influential tweeters amongst participants. This would have been shocking to the Davos attendees of almost 15 years ago.

The WEF has now even opened up a number of its sessions to being live webcast in high definition.

Some of the talks and panels that will be live streamed include topics such as rewriting human genes, the new banking context, and China’s impact as a global investor. Also live streamed will be one-on-one interviews with people including General Motors CEO Mary Barra, Alibaba CEO Jack Ma and musician will.i.am.

Some of these webcasts will have their own interactive question-and–answer sessions where panellists and speakers will take questions from viewers around the world. Social media also allows both those attending and those watching beyond the confines of Davos to become more involved with the discussions and to spin off into deeper, broader conversations.

Once forbidden, now embraced. (Eric Piermont/AFP/Getty Images)


Once forbidden, now embraced. (Eric Piermont/AFP/Getty Images)


These technological enhancements have been positive.  Now that social media has matured, participants have a better understanding about what is appropriate to share and what isn’t. There are still plenty of off-the-record discussions — an important part of Davos — and attendees still get the privacy they need to have frank, open and valuable discussions and negotiations. But transparency, shared knowledge and openness around a gathering of some of the most influential people in politics, business and civil society can only, I think, make things better.

So how do you follow the WEF’s activities on social media, watch the open sessions over the internet and join the conversation?


The official hashtag for this year’s meeting is #wef15 and #wef.

The World Economic Forum will be tweeting via their feed @wef  and live tweeting the meeting sessions via @davos.

There will also be highlights and live tweeting in Spanish @wef_es, Japanese @wef_jp and Chinese via Weibo.

Happy New Year!

Happy New Year!

As we start off the New Year with great optimism there a number of dark clouds on the economic horizon.   That being said our industry has had to go through a metamorphosis as we change from ink on-paper to Pixels and Print! So with a few dark clouds we look for brighter skies as we plot our future course.


As far back as 1994 we talked of this change and how print volumes would decline as we moved in the digital age.  I even owned the url www.thedigitalage.net thinking of how we might transition the business to a publishing and digital services company.  I wasn’t a .com guru and decided to pursue the strategy of adding services while streamlining operations through automation to deliver cost effective solutions for our customers.

In 2015 we find ourselves with lots of different opportunities for growth and in 2014 our growth in Data, DM and Web to Print services have been driving growth for our customers.  Having lead the industry with award winning solutions for multimedia (Multi Channel Communications) we have helped our customers to improves sales and profitability.

To get a better understanding of how we work with our customers to bring campaigns to life go to http://www.xmpie.com/circle to get a better understanding.   Give us a call and we will take you through a process that will help you reach out to current and new customers through one platform using Print, E-Mail Campaigns, Customized micro sites and social media.    Not only that we can measure the success and you can go online to check your success through your own Marketing dashboard or we can send you the results on a daily basis.

Thank you to our customers who have helped drive our innovation to serve them better.  To your success throughout 2015 and Beyond!

Leading the Way with G7 certification

Leading the Way with G7 certification

October 31, 2014
by Alexander Penfold
Comments Off on 6 Do’s and Don’ts for Trigger Emails

6 Do’s and Don’ts for Trigger Emails

Because one data point is never enough.

Business concept: Red Email on digital background


Triggered email messages generated nearly 65% higher open rates in the first quarter of this year than business-as-usual emails, according to Epsilon’s “Q1 2014 North America Email Trends and Benchmarks Report.” With results like that, savvy marketers continue to look for fresh trigger strategies. One effective approach: Let’s call them micro-triggers.

Unlike typical triggers that are activated by single events or behaviors, micro-triggers are personalized based on interactions across multiple data points that create more holistic pictures of customers.

“If you just use a generic offer…it’s not going to be as engaging to someone as if it were something tailored to their interests that they’ve expressed either by past purchase behavior, browsing behavior, shopping-cart activity, or social media engagement,” says Tom Burke, CEO of email intelligence service provider TowerData.

Here are four do’s—and two don’ts—that marketers should keep in mind when implementing micro-triggers.


Personalize based on the context of the open: In most cases once emails are sent, the content inside of them is “frozen in time,” unable to be personalized in the context of the moment, says Justin Foster, cofounder and VP of market development for real-time email marketing and video commerce solution provider Liveclicker. That’s why, to Foster, micro-triggers are real-time email updates based on opens that deliver tailored experiences.
For instance, a retailer advertising sunglasses can switch in real time as the subscriber opens the email to promoting rain boots by pinpointing her location and checking the weather. Similarly, companies can use a system that checks their inventory when consumers click on shopping cart abandonment emails to determine whether items are still in stock or they need to make alternative recommendations.

Know where customers are in the purchase funnel: Triggering emails based on consumers’ previous behaviors isn’t enough, says Dan Smith, CMO of digital marketing company Outsell. Indeed, there can be dichotomies, he says, between consumers’ wants and their actual needs. For example, a consumer may click on a sports car impressed by the style and design, but his family’s needs would be better met by a minivan. Or, shoppers may click on an inventory page, but that doesn’t mean that they’ve settled on a particular brand or product.

“One data point does not create a profile, nor should be a trigger,” Smith says.

Balance quality with quantity: The more personal a triggered message is, the more likely it is to elicit a response, notes Dela Quist, CEO of email marketing agency Alchemy Worx. At the same time, the more targeted an email is, the less likely it is to apply to a large group of people. So, although a personalized email may experience a 100% open rate, the total number of people receiving that email may be one, he explains. Therefore, marketers need both generic and targeted emails.

Start with what generates the biggest returns: For marketers looking to make a big or immediate impact from their trigger emails, Quist advises starting with triggers that apply to the largest customer segments; this will produce the greatest return, he says. Automated birthday emails, for example, will likely take 12 months to reach all subscribers and may not yield the biggest—or speediest—returns.


Assume that timing has to be immediate: Instead of triggering emails solely on specific customer actions, marketers also should identify what they want customers to do next, says Shelly Alvarez, director of client services at email marketing service provider PostUp. For example, online gaming companies may want to send players congratulatory messages once they reach a challenging level; however, sending emails immediately upon level completion may interrupt players, she says. In this instance, it’s better to hold off on those messages, Alvarez says, and opt for better timing that aims to drive gamers back for more.

Rely on dirty data: Messaging that’s incorrectly personalized is worse than communications with no personalization at all. So, marketers should do everything they can to eliminate dirty data—information that’s inaccurate, incomplete, or redundant. If marketers are unsure of their data hygiene, Alvarez says they should send more general messages. She says doing so can help them learn about their subscribers, especially if they include calls-to-actions, like preference center links.

March 13, 2014
by Alexander Penfold
Comments Off on Social Media Eastern Style

Social Media Eastern Style

Why China’s social media scene outshines the ‘static’ West

Chinese consumers embrace apps like WeChat with gusto
Chinese consumers embrace apps like WeChat with gusto

Despite working in Chinese social media for many years I keep in touch with developments in consumer digital communication in the UK. What always strikes me is the fact that there have been no real changes for many years. Compared to China, the West appears to be static.

 For Chinese consumers, dynamic change in the digital arena is accepted as an inevitability that is warmly embraced. Radically new applications and services are introduced and adopted at a truly astounding pace.

Take WeChat, for example. It is an incredibly popular micro messaging app that provides a huge range of options for users and also includes a proprietary payment system called TenPay that allows for social e-commerce and m-commerce. Plus, it integrates with TVs manufactured by owner Tencent.

However, WeChat has just launched a taxi hailing and fare paying service in conjunction with Didi Dache, one of country’s biggest taxi booking service providers. It works based on sending out a message with journey details which are picked up by taxi drivers within the relevant geographic footprint.

In the first week and a half of launch 100,000 taxi were hailed and paid for via the service. On the first day, which was for iOS mobiles only in Beijing, there were more than 20,000 taxi bookings, over 6,000 of which were paid for using TenPay. It was subsequently rolled out to more cities and in three days from January 10 to January 12 bookings and transactions clocked in at 27,000, 36,000, and 38,000 respectively.

It is tempting to point a condescending finger at the West and ask what its great 2014 social media innovation is

As well as demonstrating the dynamic development of social media, the taxi facility also provides a good illustration of how marketing and logistics in China combines with technical applications.

To promote the new WeChat service taxi drivers who use the system receive a fare bonus of RMB 10 – about 90 pence. Customers also get a fare discount, and 10,000 free journeys paid for by WeChat are given out each day. Of course, this was all backed up with an integrated media launch with social media being the main communications conduit. To date more than 21 million taxi journeys have been booked.

Given such developments it is tempting to point a condescending finger at the West and ask what its great 2014 social media innovation is? Instagram has a new digital filter option?

But seriously, can you imagine Facebook rounding up black cab drivers in London and incorporating them into a social e-commerce operation? Well the job would be much bigger than that. To replicate the scale of WeChat’s achievement you would have to include cab drivers in all UK cities, plus New York, Chicago, San Francisco, Paris, Berlin, Rome, Moscow and Milan.

New innovations

But the new taxi service has not been a central focus of WeChat. It is constantly launching new innovative products. It has now entered the personal finance market with a ‘wealth’ section through which users can store their savings straight from their smartphones via TenPay, and backed by Huaxia Bank. The savings limit is currently capped at £100,000 – this may well change – and the interest rate is an annual 6.435 percent with no minimum investment.

Another major initiative which is shortly expected to rollout is a service through which it will be possible to buy from vending machines using TenPay. Testing shows it does work. What is more, it is important to realise that though hugely popular, WeChat does not have as many users as Sina Weibo, and nor does it undertake anything like as many transactions as TMall or several other online marketplaces.

Radical developments in social media and e-commerce are, of course, possible because of the sheer scale of the consumer market, but just as important is the will of social media owners and consumers that have the required imagination and commitment to what is new. Back in the UK social media is based on simple commodity based messaging, and looks to stay that way for the foreseeable future. Incidentally, a simplified version of WeChat is available in English and useable on all types of smartphone.

In China’s tier one cities there is internet connectivity throughout the entire underground rail system

Innovation and adoption of new services in China is also matched by communications infrastructure. In China’s tier one cities there is internet connectivity throughout the entire underground rail system, and there are very few areas in China in which I have not been able to get a good mobile signal. In fact, in outlying regions that have unreliable electricity supply you can normally get a good 3G reception.

Another illustration of consumer enthusiasm to embrace technology is the high usage of mobile devices as opposed to PCs. The number of consumers using landlines for connection is falling and those using mobile is greater than the total population of Europe and rising fast. The trend is beginning to influence online buying behaviour. Historically work computers have been used for making high volumes of consumer purchases. There is little doubt this will change to buying on the way to and from work, particularly in the larger cities. In part this is driven by greater internet access, but also due to technology and social media.

The influence of social media is hard to overestimate. Peer recommendation through the medium is the most influential factor in making buying decisions, and using it to research products and find recommendation plays a huge part in Chinese commercial life.

So if consumers see an item advertised on public transport, or clothing being worn that they like, they can research it to find out what the peer group consensus is and just as important, what KOLs say (Key Opinion Leaders), and if satisfied buy it using social e-commerce. This process can also be enhanced by brand owners and retailers using outdoor interactive advertising, which is expected to become widely seen in coming years.

The pace of progress will get faster as the digital platforms compete in an arms race for consumer attention. For digital marketers this is hugely exciting if not demanding given the amount of attention required to keep on top of developments.

Meanwhile, back in the UK friends merrily post bits of information on Facebook and Twitter about what they are doing, who they have seen and their opinions. It is a good way to keep in touch, but it is not digital communication as we know it in China.

December 3, 2013
by Alexander Penfold
Comments Off on Macheen study cites top 10 insights for new mobile reality

Macheen study cites top 10 insights for new mobile reality

As part of our ongoing effort to keep our clients up to date on Communications trends we thought we would share this article with you about the new mobile reality. JFM currently builds Mobile enabled websites, B2B Apps, E-Commerce Websites, Augmented Reality and e-communications programs for some of Canada’s top companies.

We hope you find the article interesting.

December 2, 2013 | By David Weldon

We are in the midst of a connectivity revolution, and CIOs need critical insights in order to manage this new mobile environment. That is the message of a new report from Macheen, a mobile cloud application service provider.

In its report, “The Connectivity Revolution: Ten Critical Insights for the New Mobile Reality,” Macheen explores the scope of mobility, cloud and the adoption of technologies to support mobile device connectivity.

Richard Schwartz, Macheen founder and chief strategy officer, speaks with FierceMobileIT about the report, which was published last month. Schwartz says the company was interested in learning more about the impact of cloud computing and mobile computing converging.

Mobile applications are a great place to forge customer connections. That means IT, developers and marketers have to partner more effectively than ever to deliver the goods. Talk to your JFM Account Manager for a free Mobile Applications or Web to Mobile Messaging Analysis. We will help you reach out to more customers each and every day.

Macheen took a close look at the impact of BYOD and corporate-owned personally enabled devices on organizations. Schwartz says that while the company has been observing various mobile technology and cloud computing trends for the past couple of years, this is the first time that the firm has done a comprehensive study of the two together.

Some of the findings will sound very familiar, and reinforce what other studies have noted. Other points may surprise readers.

“Innovative business models and solutions are essential to enable enterprises to succeed in the new mobile reality,” Schwartz says. “This report demonstrates the need for alignment between the goals of the enterprise and technological advancements by vendors, carriers and device makers. Macheen believes the approach requires the ability to uniquely connect people and devices to just the sites, services and applications needed, for the specified devices, anywhere in the world. We have branded this effort the ‘connectivity revolution,'” he adds.

Central to the report are what Schwartz says are the top 10 critical insights that CIOs need to recognize when it comes to the mobile market. They are:

• Mobile is global–Global mobile penetration is nearly complete (91 percent), Schwartz says, with workers, consumers and employers connecting in vast, accelerating numbers (6.5 billion subscriptions).

• Workers are untethered–Schwartz cites IDC research that the worldwide mobile workforce will encompass 1.3 billion people by 2015, which represents 37 percent of all workers.

• Devices are proliferating–“Within just seven years, the global data network will encompass more than 13.3 quadrillion distinct connections,” Schwartz notes. Furthermore, “99.4 percent of the items that could be eventually linked to the Internet of Everything are unconnected today.”

• Consumer devices are going to work–By 2014, 90 percent if employers will support mobility by making company applications accessible via personal devices, according to the Macheen report.

• Mobility fuels productivity–“Mobility can have a tremendous positive impact by increasing productivity and lowering costs,” Schwartz says. He cites productivity gains of up to two hours per week for 36 percent of employees.

• Mobile users are overpaying–According to the Macheen report, separate studies conducted in 2013 found that nearly three quarters (74 percent) of consumers overpay for wireless services, and the average enterprise overpays for those same services by 38 percent.

• Mobile security is a top concern–Security worries are not going away anytime soon, Schwartz says. The Macheen study reveals that 84 percent of global IT executives and 63 percent of consumers still cite security as their top concern regarding mobile technology.

• The cloud is expanding rapidly–Migration to the cloud is accelerating, Schwartz says, a trend confirmed by numerous recent studies. Schwartz cites Macheen cloud activity growth projections through 2016 of 46 among consumers, 37 percent among businesses and 111 percent for personal cloud data traffic.

• The cloud is becoming more essential–“The cloud is playing an increasingly essential role for businesses and consumers, with a rapid shift of business-critical applications to the cloud and the personal cloud predicted to displace the PC at the center of consumers’ digital lives by 2014,” Schwartz predicts.

• The cloud is creating historical opportunity–Finally, Schwartz sees “a historic transition is now underway, creating unparalleled opportunity based on consumers’ voracious appetite for connected devices, and demand for enhanced integrated experiences when using them.” He says there is tremendous untapped potential for cloud and mobile technology to impact business results, but that potential is currently 57 percent unrealized.

Schwartz says this connectivity revolution has both generated disruptive change, but also substantial opportunity. “Understanding key insights can help individuals and enterprises alike navigate this change and realize the unprecedented opportunity it represents,” Schwartz says.

October 8, 2013
by Alexander Penfold
Comments Off on The Era of Digital Marketing is Over!

The Era of Digital Marketing is Over!

The following article as seen in Marketing World, highlights that the campaign development and creativity to engage consumers is the key to success of an effective Marketing or Product launch. Digital on it’s own, is not the entire solution but may as in some of P & G’s launches be the catalyst for an entire campaign.  The effectiveness of a Digital only strategy may indeed wane based on consumer fatigue. While other mediums including print, have seen significant decreases due to a shift in the promotional spend,  Marketers are recognizing that campaigns with more balanced approach have legs and by engaging more consumers through a combination of media, may lead to an even higher Marketing ROI.   Hence the use of a Multi-Channel strategy using DB analytics, DM and e-Campaigns can increase your return significantly if you do not have the type of Ad dollars P & G has at its disposal.  In the end, it is about putting ideas into motion!

Alexander Penfold

P&G’s Marc Pritchard: ‘The era of digital marketing is over’

September 2013 | By Lara O’Reilly

DMEXCO: P&G’s global brand building officer Marc Pritchard has called the end of the digital marketing era, saying all digital marketing is “just brand building” and shouldn’t be something separate tacked on to the end of a campaign.

P&G has now “shifted its mindset” to “digital back” marketing by starting campaigns in the digital world and then building back into the rest of the marketing mix.

The approach, he said in his keynote address at Dmexco in Cologne, has built P&G’s brand equities, sales and profits and helped the marketing team “free their minds to focus on building creative ideas”.

He said P&G’s marketing team has stopped thinking of digital in terms of the “the tools, the platforms, the apps, the QR codes, augmented reality, holograms or whatever is coming next” or as a “mysteries medium with its own set of metrics”, but for what it is: “a tool to build out brands by reaching people with fresh, creative, campaigns”.

Pritchard added: “Let’s celebrate the end of digital marketing. Let’s focus on creating the great ideas that move people and build great brands. And let’s leverage the tools, platforms and technology to make them bigger and engage with people like never before. Our brand building teams, our agencies and most of the people who see our stuff and buy our products will thank us for it.”

He cited a German digital campaign for a Braun electric shaver, which began on social, search and review sites driving consumers to ecommerce and in-store. It was supported in-store with displays that mirrored the digital campaign, such as demos and a way to connect to mobile.

“To be clear, this wasn’t the digital component of the campaign – it was the campaign,” Pritchard said.

The activity exceeded sales targets eight times over and only after awareness was created on digital did the brand start to air a TV ad, according to Pritchard.

Last month P&G’s returning CEO AG Lafley said digital was up to 35 per cent of total advertising spend in the US and that the company is working on optimising its marketing mix to turnaround its recent lackluster sales performance.

Pritchard’s comments echo those expressed in a Forester report earlier this year that predicted digital marketing would become just marketing in 2013.

For more information on the conference or Mark Pritchards comments go to….



For more information on how JFM Communications can help you achieve your goals through effective print, DM and On-line strategies give us a call at 416 940-2251.